Want More Loyal Customers? Help People Trust You!

Submitted by Dr. Sean Harry

In this challenging economy it is tempting to slash prices or cut corners just to get the business. Do not (I repeat — DO NOT) go there! It’s a race to the lowest price where nobody wins. Instead, focus on the most important aspect of any business — trusting relationships! Here are 3 quick ways to build trust with another person:

  • Show appreciation. It is said that “people don’t care what you know until they know that you care about them.” The same is true of trust. Pay attention to the other person and show them that you appreciate what they have done for you. Your appreciation of the other person will get the trust ball rolling.
  • Show that you trust them. When we trust the other person we make it is easier for them to trust us. It turns out that there is actually a bio-chemical explanation for this. Dr. Paul Zak and his team have identified a “moral molecule” that is found only in mammals — oxytocin. You can watch his TED Talk about it here: “Dr. Paul Zak – Trust, Morality — and oxytocin.” Showing our trust for the other person is one way to increase oxytocin in the other person — which turns up their trust for level for you.
  • Show integrity. If you want someone else to trust you, you have to prove that you are worthy of their trust. Show integrity. Follow through on your commitments. Be honest.  Don’t talk behind another person’s back. Little things add up, so pay attention to them.

People want to do business with people they know and trust, so If you want to have loyal customers you must first build trust. Make trust a vital part of your personal and corporate brand, and you will reap lasting benefits.


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