Marketing is what you promote, branding is who you are. Combining the two books more business for you.
Learn how to be, do and have a living brand. Before you hire a branding company, you have to know who you are and what you stand for. Be a living brand.
This is an intensive with powerful, in your face hot seats dealing with Pegine! Learn how being feisty, fearless, focused and fun built a 7 figure consulting business and a 6+ figure professional speaking business.
- Learn how your authentic self IS your brand
- How to use 7 steps to guide your brand image and ensure others get it too!
- Define what you stand for, will fight for, live for through their brand
- How living, breathing and sharing your brand matters
Your living brand communicates who you are to the buyer, who you are to your mentors, sponsors and those you can influence your career.
When building a sustaining business and career you must provide value. How you do what you do and the results you bring to others must be recognizable. Be uniquely you, provide value as only you can, share solutions to your clients, teams and leaders in your way. Your brand tells your unique selling proposition. It is your promise to your clients and constituency. You brand is your personality, look, voice, service, attributes and how memorable you are. You living brand provides clarity, consistency for clients and those around you. Who you are and who you dare to be by courageously fighting for success for all is key.
This is a highly experiential learning process. It is an engaging, interactive, in your face, let’s get the job done program. You will have:
- A minimum of 3 large group, standing exercises where they will move around the room and partner with attendees.
- A minimum of 3 introspective moments where they will work on their own branding materials.
- A minimum of 3 participant volunteers will experience a powerful, hot seat experience.
- A minimum of 3 small group exercises of 4 to five participants.
About Pegine Echevarria
Pegine is in the Motivational Speaker Hall of Fame. A motivational, leadership and business speaker, consultant, personal coach, and author who teaches business, relationship, sales and leadership for people in a diverse world. She speaks to leaders and business owners who want to engage, market and reach diverse communities. She is a Feisty, Fearless, Focused, FUN, speaker. Tell it like it is, based on what really works to increase employee engagement, lead powerfully and increase profits. Pegine is the author of ‘Sometimes You Need to Kick Your Own Butt’, ‘Bragging Rights: Transform Your Team in 21 Days’ and ‘I’ve Got the Power To Lead & Think Big’, among others.
Pegine leads Team Pegine. A group of 5 team members who produce extraordinary large scale experiences. These scale experiences involve over 25 venders, hundreds of independent contractors (or more) and thousands of participants. Pegine serves on national and international boards. She produced one 10,000 person event on the lawn of the National Mall, the keynote speaker was the President of the United States and the MC was Tom Selleck. She closes million dollar deals.
Pegine (Peg-een) Echevarria is CEO of Team Pegine, Inc., a think tank, training and consulting, event management firm specializing in leadership, team building, inclusion engagement and training. Her company provides role players for leadership development for corporate and military training for leaders and influencers. Team Pegine was named the #3 out of 50 of the fastest growing privately owned companies in North Florida. Team Pegine serves diverse clients all over the world, including the Fortune 100 global corporations, Global 100 direct sales corporations Global 100 direct sales corporations and federal government as well as the military.
Her company produces large scale situational training exercises (STX) for thousands of leaders at one time. These include 50 professional role players, project managers and suppliers. Pegine builds coalitions, collaborative and joint ventures with large and small businesses.
National Speakers Association-Oregon is a professional membership association of professional speakers whose expertise covers a broad range of topics, skills, knowledge and experience, and an affiliated chapter of the 4,000 member National Speakers Association – the recognized voice of the speaking profession that sets the benchmark for platform excellence worldwide.